Aesthetic practice revenue

Virginia

Pricing and revenue projections for 35 aesthetic procedures, adjusted for Virginia's market. Default state multiplier is +12% vs national average (Tier 2 metro).

Market tier

Tier 2 metro

State multiplier

+12%

vs national

Population

8,715,698

Med-spas per 100k

2.0

Northern Virginia drives state up.

Procedure pricing in Virginia

Low / mid / high price per session at the state-default multiplier. Click a procedure for full pricing, COGS, retention, and ramp data.

Procedure	Low	Mid	High	Unit
Penile Filler — UroSculpt™ Standard Protocol	$4,480	$7,840	$10,080	per session
Ultherapy (Micro-Focused Ultrasound)	$2,464	$3,920	$6,160	per treatment
Thermage FLX (Monopolar RF)	$2,016	$3,360	$5,376	per treatment
PDO Threads	$1,680	$2,800	$5,040	per session
Jawline / Chin Filler	$1,680	$2,688	$4,256	per session
CoolSculpting (Cryolipolysis)	$1,344	$2,240	$3,920	per session
Penile Botulinum Toxin — UroFirm™ Standard Protocol	$2,128	$2,128	$2,128	per session
Fractional Laser Resurfacing (CO2 / Erbium)	$1,120	$2,016	$3,920	per session
GentShot (Penile PRP)	$1,344	$2,016	$3,136	per session
Cheek / Mid-Face Filler	$1,232	$1,792	$2,688	per session
Kybella (Deoxycholic Acid)	$1,232	$1,680	$2,464	per session
Sculptra (PLLA Bio-Stimulator)	$1,008	$1,456	$2,128	per session
Morpheus8 (RF Microneedling)	$896	$1,456	$2,464	per session
Exosome Therapy (Topical/Microneedled)	$896	$1,344	$2,016	per session
Tear-Trough Filler	$896	$1,232	$1,792	per session
Radiesse (CaHA Bio-Stimulator)	$896	$1,232	$1,792	per session
Emsculpt / EmsculptNeo (HIFEM Muscle Stimulation)	$840	$1,120	$1,680	per session
PRP Hair Restoration	$672	$1,120	$1,792	per session
PRP / PRF Facial (Vampire Facial)	$672	$1,008	$1,568	per session
Dermal Fillers (HA — generic category)	$672	$896	$1,232	per syringe
Lip Filler	$616	$840	$1,176	per session
Hormone Pellet Therapy (BHRT)	$504	$840	$1,344	per session
Tirzepatide (GLP-1/GIP) Weight Management	$504	$784	$1,176	per month
Botulinum Toxin (Botox / Dysport / Xeomin / Jeuveau)	$392	$560	$840	per session
IPL Photofacial (BBL)	$336	$560	$952	per session
Semaglutide / GLP-1 Weight Management	$392	$560	$840	per month
Microneedling (Standard, non-RF)	$336	$504	$784	per session
Laser Hair Removal	$168	$392	$896	per session
Peptide Therapy	$224	$392	$672	per month
HydraFacial	$224	$336	$504	per session
Testosterone Replacement Therapy (TRT)	$196	$308	$504	per month
Chemical Peels	$168	$308	$560	per session
IV Vitamin / Nutrition Therapy	$140	$252	$448	per session
UroLift / Rezum — Referral Revenue	$0	$168	$448	per referral
ED Pharmaceutical Management	$67	$134	$246	per month

Metros in Virginia

2 metros with metro-specific pricing multipliers.

Regional data sources

American Med Spa Association (AmSpa) — AmSpa State of the Medical Spa Industry Report 2025 link
Missouri Economic Research and Information Center (state-published index) — Cost of Living Index by State 2025 link

For practice owners in Virginia

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