GentsMed · Aesthetic & Men's Health Practice Calculator
Procedure briefing: Ultherapy (Micro-Focused Ultrasound) · gentsmed.com/calculator/ultherapy
Revenue calculator
Ultherapy (Micro-Focused Ultrasound)
Ultherapy (Merz) uses focused ultrasound at multiple depths for non-surgical lifting of the brow, jawline, neck, and décolleté. Single treatment with results developing over 2–6 months. Premium positioning, no series.
Default projection5 new patients/month · national pricing · mid band · retail procurement
Year-1 revenue
$80,938
Ramp: 39%
Year-3 revenue
$237,633
Mature steady state
Year-1 gross profit
$62,438
Margin: 77.1%
Per-procedure price
$3,500
Mid band, national average
This is a starting scenario. Adjust volume, region, band, and procurement tier in the interactive builder.
Pricing
National-average price per per treatment. Regional adjustments apply: tier-1 metros are typically 20-50% above national.
Low
$2,200
Mid
$3,500
High
$5,500
Time, repeat cadence & retention
Returning appt
75 min
+ 15 min prep
New-patient appt
same
Repeat cadence
18 mo
Range 12-24 mo
Year-1 retention
25%
Y2 18% · Y3 12%
Procurement & cost of goods
Per transducer cartridge.
COGS low
$500
COGS mid
$800
COGS high
$1,200
Capital investment
$110,000
8-year amortization
- Merz Pharma — Merz Aesthetics published market data link
Provider scope
Who can perform this procedure (varies by state):
- RN
- NP
- PA
- MD
- DO
Patient-acquisition cost
Cost per acquired patient by channel (per-procedure-acquired-patient basis):
- Paid ads$250 – $550
- Organic$60 – $160
- Referral$0 – $90
Volume ramp curve
Fraction of mature monthly volume achievable at each month from launch.
Month 1
5%
Month 2
10%
Month 3
20%
Month 6
40%
Month 12
65%
Month 24
100%
- American Med Spa Association (AmSpa) — AmSpa State of the Medical Spa Industry Report 2025 link
Published by GentsMed. Methodology and full citation list: gentsmed.com/calculator/methodology.
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