Revenue calculator

Ultherapy (Micro-Focused Ultrasound)

Ultherapy (Merz) uses focused ultrasound at multiple depths for non-surgical lifting of the brow, jawline, neck, and décolleté. Single treatment with results developing over 2–6 months. Premium positioning, no series.

Default projection5 new patients/month · national pricing · mid band · retail procurement

Year-1 revenue

$80,938

Ramp: 39%

Year-3 revenue

$237,633

Mature steady state

Year-1 gross profit

$62,438

Margin: 77.1%

Per-procedure price

$3,500

Mid band, national average

This is a starting scenario. Adjust volume, region, band, and procurement tier in the interactive builder.

Pricing

National-average price per per treatment. Regional adjustments apply: tier-1 metros are typically 20-50% above national.

Low

$2,200

Mid

$3,500

High

$5,500

  • American Society of Plastic Surgeons (ASPS)Plastic Surgery Statistics Report 2025 link
  • American Med Spa Association (AmSpa)AmSpa State of the Medical Spa Industry Report 2025 link
  • Merz PharmaMerz Aesthetics published market data link

Time, repeat cadence & retention

Returning appt

75 min

+ 15 min prep

New-patient appt

same

Repeat cadence

18 mo

Range 12-24 mo

Year-1 retention

25%

Y2 18% · Y3 12%

  • American Med Spa Association (AmSpa)AmSpa State of the Medical Spa Industry Report 2025 link
  • Merz PharmaMerz Aesthetics published market data link
  • American Med Spa Association (AmSpa)AmSpa State of the Medical Spa Industry Report 2024 link

Procurement & cost of goods

Per transducer cartridge.

COGS low

$500

COGS mid

$800

COGS high

$1,200

Capital investment

$110,000

8-year amortization

  • Merz PharmaMerz Aesthetics published market data link

Provider scope

Who can perform this procedure (varies by state):

  • RN
  • NP
  • PA
  • MD
  • DO

Patient-acquisition cost

Cost per acquired patient by channel (per-procedure-acquired-patient basis):

  • Paid ads$250 $550
  • Organic$60 $160
  • Referral$0 $90

Volume ramp curve

Fraction of mature monthly volume achievable at each month from launch.

Month 1

5%

Month 2

10%

Month 3

20%

Month 6

40%

Month 12

65%

Month 24

100%

  • American Med Spa Association (AmSpa)AmSpa State of the Medical Spa Industry Report 2025 link

Build a full P&L projection

Mix procedures, set regional pricing, model volume ramps, and project a full practice P&L.