GentsMed · Aesthetic & Men's Health Practice Calculator
Procedure briefing: Botulinum Toxin (Botox / Dysport / Xeomin / Jeuveau) · gentsmed.com/calculator/botox
Revenue calculator
Botulinum Toxin (Botox / Dysport / Xeomin / Jeuveau)
Botulinum toxin is the most-performed aesthetic procedure in the United States by volume. Used for glabellar lines, forehead lines, crow's feet, masseter contouring, lip flip, and a growing list of off-label indications. Pricing in this calculator is shown per session at typical unit counts; per-unit pricing varies $10–$22 depending on market and product. Treatment lasts 3–4 months on average.
Default projection5 new patients/month · national pricing · mid band · retail procurement
Year-1 revenue
$49,638
Ramp: 64%
Year-3 revenue
$161,036
Mature steady state
Year-1 gross profit
$34,746
Margin: 70.0%
Per-procedure price
$500
Mid band, national average
This is a starting scenario. Adjust volume, region, band, and procurement tier in the interactive builder.
Pricing
National-average price per per session. Regional adjustments apply: tier-1 metros are typically 20-50% above national.
Low
$350
Mid
$500
High
$750
Time, repeat cadence & retention
Returning appt
15 min
+ 5 min prep
New-patient appt
same
Repeat cadence
3.5 mo
Range 3-4 mo
Year-1 retention
65%
Y2 55% · Y3 45%
Procurement & cost of goods
Wholesale unit cost varies by volume tier and product brand. Per-session COGS assumes ~25 units average across all indications.
COGS low
$80
COGS mid
$150
COGS high
$250
Provider scope
Who can perform this procedure (varies by state):
- RN
- NP
- PA
- MD
- DO
- CA: RN injection under MD/DO/NP supervision and protocol
- NY: RN injection requires medical director protocols; some restrictions apply
Patient-acquisition cost
Cost per acquired patient by channel (per-procedure-acquired-patient basis):
- Paid ads$60 – $180
- Organic$15 – $50
- Referral$0 – $25
Volume ramp curve
Fraction of mature monthly volume achievable at each month from launch.
Month 1
20%
Month 2
30%
Month 3
45%
Month 6
70%
Month 12
90%
Month 24
100%
- American Med Spa Association (AmSpa) — AmSpa State of the Medical Spa Industry Report 2025 link
Published by GentsMed. Methodology and full citation list: gentsmed.com/calculator/methodology.
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