GentsMed · Aesthetic & Men's Health Practice Calculator
Procedure briefing: Emsculpt / EmsculptNeo (HIFEM Muscle Stimulation) · gentsmed.com/calculator/emsculpt
Revenue calculator
Emsculpt / EmsculptNeo (HIFEM Muscle Stimulation)
Emsculpt and EmsculptNeo (BTL Industries) deliver supramaximal muscle contractions in 30-minute sessions. Patients typically need 4–6 sessions in a series, with maintenance every 3–6 months. EmsculptNeo adds radiofrequency for simultaneous fat reduction.
Default projection5 new patients/month · national pricing · mid band · retail procurement
Year-1 revenue
$50,175
Ramp: 46%
Year-3 revenue
$174,210
Mature steady state
Year-1 gross profit
$49,172
Margin: 98.0%
Per-procedure price
$1,000
Mid band, national average
This is a starting scenario. Adjust volume, region, band, and procurement tier in the interactive builder.
Pricing
National-average price per per session. Regional adjustments apply: tier-1 metros are typically 20-50% above national.
Low
$750
Mid
$1,000
High
$1,500
Time, repeat cadence & retention
Returning appt
30 min
+ 5 min prep
New-patient appt
same
Repeat cadence
4 mo
Range 3-6 mo
Year-1 retention
40%
Y2 30% · Y3 22%
Procurement & cost of goods
Minimal consumables (drape, gel). Capital cost is the real economic factor.
COGS low
$10
COGS mid
$20
COGS high
$30
Capital investment
$175,000
7-year amortization
Provider scope
Who can perform this procedure (varies by state):
- RN
- NP
- PA
- MD
- DO
Patient-acquisition cost
Cost per acquired patient by channel (per-procedure-acquired-patient basis):
- Paid ads$150 – $380
- Organic$40 – $110
- Referral$0 – $60
Volume ramp curve
Fraction of mature monthly volume achievable at each month from launch.
Month 1
5%
Month 2
15%
Month 3
25%
Month 6
50%
Month 12
75%
Month 24
100%
- American Med Spa Association (AmSpa) — AmSpa State of the Medical Spa Industry Report 2025 link
Published by GentsMed. Methodology and full citation list: gentsmed.com/calculator/methodology.
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