Revenue calculator

Emsculpt / EmsculptNeo (HIFEM Muscle Stimulation)

Emsculpt and EmsculptNeo (BTL Industries) deliver supramaximal muscle contractions in 30-minute sessions. Patients typically need 4–6 sessions in a series, with maintenance every 3–6 months. EmsculptNeo adds radiofrequency for simultaneous fat reduction.

Default projection5 new patients/month · national pricing · mid band · retail procurement

Year-1 revenue

$50,175

Ramp: 46%

Year-3 revenue

$174,210

Mature steady state

Year-1 gross profit

$49,172

Margin: 98.0%

Per-procedure price

$1,000

Mid band, national average

This is a starting scenario. Adjust volume, region, band, and procurement tier in the interactive builder.

Pricing

National-average price per per session. Regional adjustments apply: tier-1 metros are typically 20-50% above national.

Low

$750

Mid

$1,000

High

$1,500

  • American Society of Plastic Surgeons (ASPS)Plastic Surgery Statistics Report 2025 link
  • American Med Spa Association (AmSpa)AmSpa State of the Medical Spa Industry Report 2025 link

Time, repeat cadence & retention

Returning appt

30 min

+ 5 min prep

New-patient appt

same

Repeat cadence

4 mo

Range 3-6 mo

Year-1 retention

40%

Y2 30% · Y3 22%

  • American Med Spa Association (AmSpa)AmSpa State of the Medical Spa Industry Report 2025 link
  • American Med Spa Association (AmSpa)AmSpa State of the Medical Spa Industry Report 2024 link

Procurement & cost of goods

Minimal consumables (drape, gel). Capital cost is the real economic factor.

COGS low

$10

COGS mid

$20

COGS high

$30

Capital investment

$175,000

7-year amortization

Provider scope

Who can perform this procedure (varies by state):

  • RN
  • NP
  • PA
  • MD
  • DO

Patient-acquisition cost

Cost per acquired patient by channel (per-procedure-acquired-patient basis):

  • Paid ads$150 $380
  • Organic$40 $110
  • Referral$0 $60

Volume ramp curve

Fraction of mature monthly volume achievable at each month from launch.

Month 1

5%

Month 2

15%

Month 3

25%

Month 6

50%

Month 12

75%

Month 24

100%

  • American Med Spa Association (AmSpa)AmSpa State of the Medical Spa Industry Report 2025 link

Build a full P&L projection

Mix procedures, set regional pricing, model volume ramps, and project a full practice P&L.