GentsMed · Aesthetic & Men's Health Practice Calculator
Procedure briefing: Cheek / Mid-Face Filler · gentsmed.com/calculator/cheek-filler
Revenue calculator
Cheek / Mid-Face Filler
Cheek filler restores mid-face volume lost to age or contour. Higher syringe count (typically 2–4 per session for full correction) raises per-treatment revenue but extends procedure time. Longer-lasting (12–18 months for thicker HA gels), so repeat cadence is slower than lip.
Default projection5 new patients/month · national pricing · mid band · retail procurement
Year-1 revenue
$53,400
Ramp: 56%
Year-3 revenue
$140,383
Mature steady state
Year-1 gross profit
$37,714
Margin: 70.6%
Per-procedure price
$1,600
Mid band, national average
This is a starting scenario. Adjust volume, region, band, and procurement tier in the interactive builder.
Pricing
National-average price per per session. Regional adjustments apply: tier-1 metros are typically 20-50% above national.
Low
$1,100
Mid
$1,600
High
$2,400
Time, repeat cadence & retention
Returning appt
45 min
+ 10 min prep
New-patient appt
same
Repeat cadence
14 mo
Range 12-18 mo
Year-1 retention
50%
Y2 40% · Y3 30%
Procurement & cost of goods
Two syringes assumed in mid case.
COGS low
$350
COGS mid
$470
COGS high
$640
- AbbVie — Allergan Aesthetics investor materials (AbbVie segment reports) link
Provider scope
Who can perform this procedure (varies by state):
- RN
- NP
- PA
- MD
- DO
- CA: RN injection under MD/DO/NP supervision; deep mid-face injection often physician-only by practice policy
Patient-acquisition cost
Cost per acquired patient by channel (per-procedure-acquired-patient basis):
- Paid ads$100 – $260
- Organic$25 – $70
- Referral$0 – $35
Volume ramp curve
Fraction of mature monthly volume achievable at each month from launch.
Month 1
10%
Month 2
20%
Month 3
35%
Month 6
60%
Month 12
85%
Month 24
100%
- American Med Spa Association (AmSpa) — AmSpa State of the Medical Spa Industry Report 2025 link
Published by GentsMed. Methodology and full citation list: gentsmed.com/calculator/methodology.
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