GentsMed · Aesthetic & Men's Health Practice Calculator
Procedure briefing: HydraFacial · gentsmed.com/calculator/hydrafacial
Revenue calculator
HydraFacial
HydraFacial (now Allergan) is the dominant branded facial in 2025. High-volume gateway-procedure for med spas. Standardized 30-minute treatment, monthly cadence, strong cross-sell to injectables.
Default projection5 new patients/month · national pricing · mid band · retail procurement
Year-1 revenue
$92,853
Ramp: 68%
Year-3 revenue
$277,351
Mature steady state
Year-1 gross profit
$75,830
Margin: 81.7%
Per-procedure price
$300
Mid band, national average
This is a starting scenario. Adjust volume, region, band, and procurement tier in the interactive builder.
Pricing
National-average price per per session. Regional adjustments apply: tier-1 metros are typically 20-50% above national.
Low
$200
Mid
$300
High
$450
Time, repeat cadence & retention
Returning appt
45 min
+ 5 min prep
New-patient appt
same
Repeat cadence
1 mo
Range 1-2 mo
Year-1 retention
60%
Y2 45% · Y3 32%
- American Med Spa Association (AmSpa) — AmSpa State of the Medical Spa Industry Report 2024 link
Procurement & cost of goods
Single-use serum cartridges per zone treated.
COGS low
$35
COGS mid
$55
COGS high
$90
Capital investment
$25,000
7-year amortization
- AbbVie — Allergan Aesthetics investor materials (AbbVie segment reports) link
Provider scope
Who can perform this procedure (varies by state):
- RN
- NP
- PA
- MD
- DO
- _general: Esthetician-eligible in most states.
Patient-acquisition cost
Cost per acquired patient by channel (per-procedure-acquired-patient basis):
- Paid ads$35 – $95
- Organic$10 – $30
- Referral$0 – $18
Volume ramp curve
Fraction of mature monthly volume achievable at each month from launch.
Month 1
20%
Month 2
35%
Month 3
50%
Month 6
75%
Month 12
92%
Month 24
100%
- American Med Spa Association (AmSpa) — AmSpa State of the Medical Spa Industry Report 2025 link
Published by GentsMed. Methodology and full citation list: gentsmed.com/calculator/methodology.
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