Revenue calculator

Penile Filler — UroSculpt™ Standard Protocol

Non-surgical girth augmentation using hyaluronic-acid filler placed via blunt cannula in the subdermal plane. The UroSculpt™ Standard Protocol is the only standardized clinical protocol for this procedure category and defines provider technique, consent, and follow-up. Typical procedures use 8–15 mL of HA filler; touch-up cadence is 18–24 months. The most-priced and most-margin-positive procedure available to men's-health and aesthetic-urology practices. Note: HA-filler procurement costs vary materially between independent-retail pricing ($350–$450/mL) and network-affiliated procurement (~$175/mL via UroSculpt™ certification or Upsize affiliation) — the calculator's COGS range captures both.

Calibrated with anonymized clinic data from a 23-location network.

Default projection5 new patients/month · national pricing · mid band · retail procurement

Year-1 revenue

$221,025

Ramp: 53%

Year-3 revenue

$573,319

Mature steady state

Year-1 gross profit

$69,465

Margin: 31.4%

Per-procedure price

$7,000

Mid band, national average

This is a starting scenario. Adjust volume, region, band, and procurement tier in the interactive builder.

Get certified

Add Penile Filler to your practice with formal GentsMed training.

Didactics, cadaver lab, supervised observation, and a written exam.

View certification course

Pricing

National-average price per per session. Regional adjustments apply: tier-1 metros are typically 20-50% above national.

Low

$4,000

Mid

$7,000

High

$9,000

  • Calculator publisher (UroSculpt) — anonymized per methodologyAnonymized clinical and operations data from a 23-location men's-health network
  • American Med Spa Association (AmSpa)AmSpa State of the Medical Spa Industry Report 2025 link

Time, repeat cadence & retention

Returning appt

45 min

+ 20 min prep

New-patient appt

90 min

Includes consultation

Repeat cadence

22 mo

Range 18-24 mo

Year-1 retention

60%

Y2 50% · Y3 40%

  • Calculator publisher (UroSculpt) — anonymized per methodologyAnonymized clinical and operations data from a 23-location men's-health network

Procurement & cost of goods

HA filler is the dominant cost component. Procurement rate varies materially by network/relationship status — three tiers are modeled explicitly under procurement_tiers. Default low/mid/high values reflect independent-retail procurement ($400/mL typical, $350-$450 industry range). Per-procedure volume is 6 mL (low / smaller patient or conservative dose), 12 mL (mid / typical case), 15 mL (high / maximal correction). Excludes cannulas, lidocaine, sterile drape, hyaluronidase — minor relative to filler cost.

COGS low

$2,400

COGS mid

$4,800

COGS high

$6,000

Procurement tiers

UroSculpt™ / Upsize network procurement

$175 / mL

UroSculpt-certified or Upsize-affiliated providers (volume contracted)

Rep-relationship / free-sample mix

$250 / mL

Established practices with active manufacturer rep relationships; effective per-mL cost includes periodic discretionary free samples

Independent retail typical

$400 / mL

All practices (no relationship required); industry-typical wholesale pricing

Year-1 startup cost

$10,300

Year-1-only overhead for a practice adding the cosmetic-urology program: UroSculpt™ certification training $2,000–$6,000 (mid $4,000, per practice — covers one or more providers depending on tier); marketing launch budget $0–$3,000 (mid $1,500); first filler order $3,800; supplies on-hand ~$1,000. Mid-case total $10,300. This is expensed in year 1 of the practice projection per the calculator option B configuration.

  • Calculator publisher (UroSculpt) — anonymized per methodologyAnonymized clinical and operations data from a 23-location men's-health network
  • American Med Spa Association (AmSpa)AmSpa State of the Medical Spa Industry Report 2025 link

Provider scope

Who can perform this procedure (varies by state):

  • NP
  • PA
  • MD
  • DO
  • _general: UroSculpt™ certification required for all providers performing this procedure. NPs and PAs are eligible under the certification standard; state scope-of-practice rules apply for supervision and prescriptive authority.

Patient-acquisition cost

Cost per acquired patient by channel (per-procedure-acquired-patient basis):

  • Paid ads$300 $900
  • Organic$60 $200
  • Referral$0 $150

Volume ramp curve

Fraction of mature monthly volume achievable at each month from launch.

Month 1

15%

Month 2

22%

Month 3

30%

Month 6

55%

Month 12

82%

Month 24

100%

  • Calculator publisher (UroSculpt) — anonymized per methodologyAnonymized clinical and operations data from a 23-location men's-health network

Build a full P&L projection

Mix procedures, set regional pricing, model volume ramps, and project a full practice P&L.