GentsMed · Aesthetic & Men's Health Practice Calculator
Procedure briefing: Penile Filler — UroSculpt™ Standard Protocol · gentsmed.com/calculator/penile-filler
Revenue calculator
Penile Filler — UroSculpt™ Standard Protocol
Non-surgical girth augmentation using hyaluronic-acid filler placed via blunt cannula in the subdermal plane. The UroSculpt™ Standard Protocol is the only standardized clinical protocol for this procedure category and defines provider technique, consent, and follow-up. Typical procedures use 8–15 mL of HA filler; touch-up cadence is 18–24 months. The most-priced and most-margin-positive procedure available to men's-health and aesthetic-urology practices. Note: HA-filler procurement costs vary materially between independent-retail pricing ($350–$450/mL) and network-affiliated procurement (~$175/mL via UroSculpt™ certification or Upsize affiliation) — the calculator's COGS range captures both.
Calibrated with anonymized clinic data from a 23-location network.
Default projection5 new patients/month · national pricing · mid band · retail procurement
Year-1 revenue
$221,025
Ramp: 53%
Year-3 revenue
$573,319
Mature steady state
Year-1 gross profit
$69,465
Margin: 31.4%
Per-procedure price
$7,000
Mid band, national average
This is a starting scenario. Adjust volume, region, band, and procurement tier in the interactive builder.
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Pricing
National-average price per per session. Regional adjustments apply: tier-1 metros are typically 20-50% above national.
Low
$4,000
Mid
$7,000
High
$9,000
- Calculator publisher (UroSculpt) — anonymized per methodology — Anonymized clinical and operations data from a 23-location men's-health network
- American Med Spa Association (AmSpa) — AmSpa State of the Medical Spa Industry Report 2025 link
Time, repeat cadence & retention
Returning appt
45 min
+ 20 min prep
New-patient appt
90 min
Includes consultation
Repeat cadence
22 mo
Range 18-24 mo
Year-1 retention
60%
Y2 50% · Y3 40%
- Calculator publisher (UroSculpt) — anonymized per methodology — Anonymized clinical and operations data from a 23-location men's-health network
Procurement & cost of goods
HA filler is the dominant cost component. Procurement rate varies materially by network/relationship status — three tiers are modeled explicitly under procurement_tiers. Default low/mid/high values reflect independent-retail procurement ($400/mL typical, $350-$450 industry range). Per-procedure volume is 6 mL (low / smaller patient or conservative dose), 12 mL (mid / typical case), 15 mL (high / maximal correction). Excludes cannulas, lidocaine, sterile drape, hyaluronidase — minor relative to filler cost.
COGS low
$2,400
COGS mid
$4,800
COGS high
$6,000
Procurement tiers
UroSculpt™ / Upsize network procurement
$175 / mL
UroSculpt-certified or Upsize-affiliated providers (volume contracted)
Rep-relationship / free-sample mix
$250 / mL
Established practices with active manufacturer rep relationships; effective per-mL cost includes periodic discretionary free samples
Independent retail typical
$400 / mL
All practices (no relationship required); industry-typical wholesale pricing
Year-1 startup cost
$10,300
Year-1-only overhead for a practice adding the cosmetic-urology program: UroSculpt™ certification training $2,000–$6,000 (mid $4,000, per practice — covers one or more providers depending on tier); marketing launch budget $0–$3,000 (mid $1,500); first filler order $3,800; supplies on-hand ~$1,000. Mid-case total $10,300. This is expensed in year 1 of the practice projection per the calculator option B configuration.
- Calculator publisher (UroSculpt) — anonymized per methodology — Anonymized clinical and operations data from a 23-location men's-health network
- American Med Spa Association (AmSpa) — AmSpa State of the Medical Spa Industry Report 2025 link
Provider scope
Who can perform this procedure (varies by state):
- NP
- PA
- MD
- DO
- _general: UroSculpt™ certification required for all providers performing this procedure. NPs and PAs are eligible under the certification standard; state scope-of-practice rules apply for supervision and prescriptive authority.
Patient-acquisition cost
Cost per acquired patient by channel (per-procedure-acquired-patient basis):
- Paid ads$300 – $900
- Organic$60 – $200
- Referral$0 – $150
Volume ramp curve
Fraction of mature monthly volume achievable at each month from launch.
Month 1
15%
Month 2
22%
Month 3
30%
Month 6
55%
Month 12
82%
Month 24
100%
- Calculator publisher (UroSculpt) — anonymized per methodology — Anonymized clinical and operations data from a 23-location men's-health network
Published by GentsMed. Methodology and full citation list: gentsmed.com/calculator/methodology.
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