GentsMed · Aesthetic & Men's Health Practice Calculator
Procedure briefing: IPL Photofacial (BBL) · gentsmed.com/calculator/ipl-photofacial
Revenue calculator
IPL Photofacial (BBL)
IPL targets vascular and pigmentary lesions and provides overall skin tone improvement. Treatment series of 3–5 sessions every 4 weeks, then maintenance. Sciton BBL is the premium device; lower-cost IPL alternatives exist.
Default projection5 new patients/month · national pricing · mid band · retail procurement
Year-1 revenue
$26,625
Ramp: 59%
Year-3 revenue
$73,431
Mature steady state
Year-1 gross profit
$25,560
Margin: 96.0%
Per-procedure price
$500
Mid band, national average
This is a starting scenario. Adjust volume, region, band, and procurement tier in the interactive builder.
Pricing
National-average price per per session. Regional adjustments apply: tier-1 metros are typically 20-50% above national.
Low
$300
Mid
$500
High
$850
Time, repeat cadence & retention
Returning appt
45 min
+ 15 min prep
New-patient appt
same
Repeat cadence
6 mo
Range 4-12 mo
Year-1 retention
50%
Y2 35% · Y3 25%
Procurement & cost of goods
Gel + eyewear.
COGS low
$10
COGS mid
$20
COGS high
$35
Capital investment
$80,000
8-year amortization
Provider scope
Who can perform this procedure (varies by state):
- RN
- NP
- PA
- MD
- DO
Patient-acquisition cost
Cost per acquired patient by channel (per-procedure-acquired-patient basis):
- Paid ads$80 – $200
- Organic$20 – $60
- Referral$0 – $35
Volume ramp curve
Fraction of mature monthly volume achievable at each month from launch.
Month 1
15%
Month 2
25%
Month 3
40%
Month 6
65%
Month 12
85%
Month 24
100%
- American Med Spa Association (AmSpa) — AmSpa State of the Medical Spa Industry Report 2025 link
Published by GentsMed. Methodology and full citation list: gentsmed.com/calculator/methodology.
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