GentsMed · Aesthetic & Men's Health Practice Calculator
Procedure briefing: Laser Hair Removal · gentsmed.com/calculator/laser-hair-removal
Revenue calculator
Laser Hair Removal
Most-performed energy-based procedure in med spas. Workhorse devices: Soprano, GentleMax Pro, Motus AY. Treatment series of 6–8 sessions, 4–8 weeks apart. Annual touch-ups thereafter. Predictable economics, high patient flow.
Default projection5 new patients/month · national pricing · mid band · retail procurement
Year-1 revenue
$64,969
Ramp: 69%
Year-3 revenue
$165,401
Mature steady state
Year-1 gross profit
$63,112
Margin: 97.1%
Per-procedure price
$350
Mid band, national average
This is a starting scenario. Adjust volume, region, band, and procurement tier in the interactive builder.
Pricing
National-average price per per session. Regional adjustments apply: tier-1 metros are typically 20-50% above national.
Low
$150
Mid
$350
High
$800
Time, repeat cadence & retention
Returning appt
30 min
+ 10 min prep
New-patient appt
same
Repeat cadence
2 mo
Range 1-2 mo
Year-1 retention
70%
Y2 40% · Y3 25%
Procurement & cost of goods
Minimal consumables; capital cost dominant.
COGS low
$5
COGS mid
$10
COGS high
$20
Capital investment
$85,000
8-year amortization
Provider scope
Who can perform this procedure (varies by state):
- RN
- NP
- PA
- MD
- DO
- _general: Laser-operator certification typically required; rules vary by state.
Patient-acquisition cost
Cost per acquired patient by channel (per-procedure-acquired-patient basis):
- Paid ads$40 – $120
- Organic$10 – $35
- Referral$0 – $20
Volume ramp curve
Fraction of mature monthly volume achievable at each month from launch.
Month 1
20%
Month 2
35%
Month 3
50%
Month 6
75%
Month 12
95%
Month 24
100%
- American Med Spa Association (AmSpa) — AmSpa State of the Medical Spa Industry Report 2025 link
Published by GentsMed. Methodology and full citation list: gentsmed.com/calculator/methodology.
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