GentsMed · Aesthetic & Men's Health Practice Calculator
Procedure briefing: Kybella (Deoxycholic Acid) · gentsmed.com/calculator/kybella
Revenue calculator
Kybella (Deoxycholic Acid)
Kybella permanently destroys subcutaneous fat in the submental area. Patients typically need 2–4 sessions, 4–6 weeks apart. Volume has plateaued as CoolSculpting Mini and Belkyra compounded alternatives entered. Lower repeat cadence (results are permanent) means LTV is front-loaded.
Default projection5 new patients/month · national pricing · mid band · retail procurement
Year-1 revenue
$43,500
Ramp: 48%
Year-3 revenue
$90,000
Mature steady state
Year-1 gross profit
$27,550
Margin: 63.3%
Per-procedure price
$1,500
Mid band, national average
This is a starting scenario. Adjust volume, region, band, and procurement tier in the interactive builder.
Pricing
National-average price per per session. Regional adjustments apply: tier-1 metros are typically 20-50% above national.
Low
$1,100
Mid
$1,500
High
$2,200
Time, repeat cadence & retention
Returning appt
30 min
+ 15 min prep
New-patient appt
same
Repeat cadence
N/A
Non-repeating
Year-1 retention
20%
Y2 10% · Y3 5%
Procurement & cost of goods
2 vials average per session.
COGS low
$400
COGS mid
$550
COGS high
$750
- AbbVie — Allergan Aesthetics investor materials (AbbVie segment reports) link
Provider scope
Who can perform this procedure (varies by state):
- RN
- NP
- PA
- MD
- DO
Patient-acquisition cost
Cost per acquired patient by channel (per-procedure-acquired-patient basis):
- Paid ads$120 – $300
- Organic$30 – $90
- Referral$0 – $50
Volume ramp curve
Fraction of mature monthly volume achievable at each month from launch.
Month 1
10%
Month 2
15%
Month 3
25%
Month 6
50%
Month 12
80%
Month 24
100%
- American Med Spa Association (AmSpa) — AmSpa State of the Medical Spa Industry Report 2025 link
Published by GentsMed. Methodology and full citation list: gentsmed.com/calculator/methodology.
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