Aesthetic practice revenue

Richmond

Pricing and revenue projections for 35 aesthetic procedures, adjusted for the Richmond metro market. Metro multiplier is -2% vs national average (Tier 3 metro).

Market tier

Tier 3 metro

Metro multiplier

-2%

vs national

MSA population

1,334,529

State

Virginia

VA

Short Pump premium.

Procedure pricing in Richmond

Low / mid / high price per session at the Richmond metro multiplier. Click a procedure for full pricing, COGS, retention, and ramp data.

ProcedureLowMidHigh
Penile Filler — UroSculpt™ Standard Protocol$3,920$6,860$8,820
Ultherapy (Micro-Focused Ultrasound)$2,156$3,430$5,390
Thermage FLX (Monopolar RF)$1,764$2,940$4,704
PDO Threads$1,470$2,450$4,410
Jawline / Chin Filler$1,470$2,352$3,724
CoolSculpting (Cryolipolysis)$1,176$1,960$3,430
Penile Botulinum Toxin — UroFirm™ Standard Protocol$1,862$1,862$1,862
Fractional Laser Resurfacing (CO2 / Erbium)$980$1,764$3,430
GentShot (Penile PRP)$1,176$1,764$2,744
Cheek / Mid-Face Filler$1,078$1,568$2,352
Kybella (Deoxycholic Acid)$1,078$1,470$2,156
Sculptra (PLLA Bio-Stimulator)$882$1,274$1,862
Morpheus8 (RF Microneedling)$784$1,274$2,156
Exosome Therapy (Topical/Microneedled)$784$1,176$1,764
Tear-Trough Filler$784$1,078$1,568
Radiesse (CaHA Bio-Stimulator)$784$1,078$1,568
Emsculpt / EmsculptNeo (HIFEM Muscle Stimulation)$735$980$1,470
PRP Hair Restoration$588$980$1,568
PRP / PRF Facial (Vampire Facial)$588$882$1,372
Dermal Fillers (HA — generic category)$588$784$1,078
Lip Filler$539$735$1,029
Hormone Pellet Therapy (BHRT)$441$735$1,176
Tirzepatide (GLP-1/GIP) Weight Management$441$686$1,029
Botulinum Toxin (Botox / Dysport / Xeomin / Jeuveau)$343$490$735
IPL Photofacial (BBL)$294$490$833
Semaglutide / GLP-1 Weight Management$343$490$735
Microneedling (Standard, non-RF)$294$441$686
Laser Hair Removal$147$343$784
Peptide Therapy$196$343$588
HydraFacial$196$294$441
Testosterone Replacement Therapy (TRT)$172$270$441
Chemical Peels$147$270$490
IV Vitamin / Nutrition Therapy$123$221$392
UroLift / Rezum — Referral Revenue$0$147$392
ED Pharmaceutical Management$59$118$216

Regional data sources

  • U.S. Census Bureau Metropolitan Statistical Area population estimates 2024 link

Model a Richmond practice

Pick procedures, set volume, see year-by-year P&L — with Richmond-adjusted pricing applied.