Aesthetic practice revenue

Wisconsin

Pricing and revenue projections for 35 aesthetic procedures, adjusted for Wisconsin's market. Default state multiplier is -8% vs national average (Tier 3 metro).

Market tier

Tier 3 metro

State multiplier

-8%

vs national

Population

5,910,955

Med-spas per 100k

1.6

Milwaukee and Madison.

Procedure pricing in Wisconsin

Low / mid / high price per session at the state-default multiplier. Click a procedure for full pricing, COGS, retention, and ramp data.

ProcedureLowMidHigh
Penile Filler — UroSculpt™ Standard Protocol$3,680$6,440$8,280
Ultherapy (Micro-Focused Ultrasound)$2,024$3,220$5,060
Thermage FLX (Monopolar RF)$1,656$2,760$4,416
PDO Threads$1,380$2,300$4,140
Jawline / Chin Filler$1,380$2,208$3,496
CoolSculpting (Cryolipolysis)$1,104$1,840$3,220
Penile Botulinum Toxin — UroFirm™ Standard Protocol$1,748$1,748$1,748
Fractional Laser Resurfacing (CO2 / Erbium)$920$1,656$3,220
GentShot (Penile PRP)$1,104$1,656$2,576
Cheek / Mid-Face Filler$1,012$1,472$2,208
Kybella (Deoxycholic Acid)$1,012$1,380$2,024
Sculptra (PLLA Bio-Stimulator)$828$1,196$1,748
Morpheus8 (RF Microneedling)$736$1,196$2,024
Exosome Therapy (Topical/Microneedled)$736$1,104$1,656
Tear-Trough Filler$736$1,012$1,472
Radiesse (CaHA Bio-Stimulator)$736$1,012$1,472
Emsculpt / EmsculptNeo (HIFEM Muscle Stimulation)$690$920$1,380
PRP Hair Restoration$552$920$1,472
PRP / PRF Facial (Vampire Facial)$552$828$1,288
Dermal Fillers (HA — generic category)$552$736$1,012
Lip Filler$506$690$966
Hormone Pellet Therapy (BHRT)$414$690$1,104
Tirzepatide (GLP-1/GIP) Weight Management$414$644$966
Botulinum Toxin (Botox / Dysport / Xeomin / Jeuveau)$322$460$690
IPL Photofacial (BBL)$276$460$782
Semaglutide / GLP-1 Weight Management$322$460$690
Microneedling (Standard, non-RF)$276$414$644
Laser Hair Removal$138$322$736
Peptide Therapy$184$322$552
HydraFacial$184$276$414
Testosterone Replacement Therapy (TRT)$161$253$414
Chemical Peels$138$253$460
IV Vitamin / Nutrition Therapy$115$207$368
UroLift / Rezum — Referral Revenue$0$138$368
ED Pharmaceutical Management$55$110$202

Metros in Wisconsin

1 metro with metro-specific pricing multipliers.

Regional data sources

  • American Med Spa Association (AmSpa) AmSpa State of the Medical Spa Industry Report 2025 link

Model a Wisconsin practice

Pick procedures, set volume, see year-by-year P&L — all with Wisconsin-adjusted pricing applied.