Aesthetic practice revenue

California

Pricing and revenue projections for 35 aesthetic procedures, adjusted for California's market. Default state multiplier is +45% vs national average (Tier 1 metro).

Market tier

Tier 1 metro

State multiplier

+45%

vs national

Population

38,965,193

Med-spas per 100k

3.8

Highest US aesthetic spend. LA / SF / SD / Sacramento are distinct sub-markets.

Procedure pricing in California

Low / mid / high price per session at the state-default multiplier. Click a procedure for full pricing, COGS, retention, and ramp data.

ProcedureLowMidHigh
Penile Filler — UroSculpt™ Standard Protocol$5,600$9,800$12,600
Ultherapy (Micro-Focused Ultrasound)$3,190$5,075$7,975
Thermage FLX (Monopolar RF)$2,610$4,350$6,960
PDO Threads$2,100$3,500$6,300
Jawline / Chin Filler$2,175$3,480$5,510
CoolSculpting (Cryolipolysis)$1,680$2,800$4,900
Penile Botulinum Toxin — UroFirm™ Standard Protocol$2,660$2,660$2,660
Fractional Laser Resurfacing (CO2 / Erbium)$1,400$2,520$4,900
GentShot (Penile PRP)$1,560$2,340$3,640
Cheek / Mid-Face Filler$1,540$2,240$3,360
Kybella (Deoxycholic Acid)$1,540$2,100$3,080
Sculptra (PLLA Bio-Stimulator)$1,260$1,820$2,660
Morpheus8 (RF Microneedling)$1,120$1,820$3,080
Exosome Therapy (Topical/Microneedled)$1,120$1,680$2,520
Tear-Trough Filler$1,160$1,595$2,320
Radiesse (CaHA Bio-Stimulator)$1,080$1,485$2,160
Emsculpt / EmsculptNeo (HIFEM Muscle Stimulation)$1,050$1,400$2,100
PRP Hair Restoration$810$1,350$2,160
PRP / PRF Facial (Vampire Facial)$810$1,215$1,890
Dermal Fillers (HA — generic category)$840$1,120$1,540
Lip Filler$770$1,050$1,470
Hormone Pellet Therapy (BHRT)$585$975$1,560
Tirzepatide (GLP-1/GIP) Weight Management$585$910$1,365
Botulinum Toxin (Botox / Dysport / Xeomin / Jeuveau)$490$700$1,050
IPL Photofacial (BBL)$405$675$1,148
Semaglutide / GLP-1 Weight Management$455$650$975
Microneedling (Standard, non-RF)$405$608$945
Laser Hair Removal$210$490$1,120
Peptide Therapy$260$455$780
HydraFacial$270$405$608
Testosterone Replacement Therapy (TRT)$228$358$585
Chemical Peels$195$358$650
IV Vitamin / Nutrition Therapy$169$304$540
UroLift / Rezum — Referral Revenue$0$218$580
ED Pharmaceutical Management$78$156$286

Regional data sources

  • American Med Spa Association (AmSpa) AmSpa State of the Medical Spa Industry Report 2025 link
  • Missouri Economic Research and Information Center (state-published index) Cost of Living Index by State 2025 link
  • American Society of Plastic Surgeons (ASPS) Plastic Surgery Statistics Report 2025 link

Model a California practice

Pick procedures, set volume, see year-by-year P&L — all with California-adjusted pricing applied.